Phone: 01249 712074 or
Email: theteam@cvag.co.uk
Our People

Rob Walsh FCA
Managing Director & Leading Dental Business Consultant
Email: rob.walsh@cvag.co.uk
http://uk.linkedin.com/in/robwalsh1
A chartered accountant, Rob created Clear Vision to provide accountancy and business consultancy advice to business owners. He started working with dentists in 2001, helping a squat orthodontic practice to win the 'Practice of the Year' award at the Private Dentistry Awards in 2005. He specialises in dental business consultancy and has a remarkable track record in transforming the lives of dentists and their families. He regularly share his insights at dental seminars and in dental journals.
Acknowledged as one of the UK leading business advisers to dentists, Rob has an unusual depth of experience in dental businesses. His specialisms include:
- Dental business benchmarking - knowing where dentists have cash locked up in their practices
- Defining what dentists want from their practices - helping set their personal goals
- Defining what dentists want to provide for their patients and their teams - helping set their business goals
- Getting dental teams on board - working with dentists to introduce their goals and ideas to gain 'buy in' from their teams
- Supporting dentists in pursuing their goals - from hands-on mentoring to ad hoc project reviews
Rob says: It's clear that many dentists struggle to find the time to step away from their businesses. They are tied to them on a daily basis. As a result their quality of life suffers. Their families suffer. And they rarely get the rewards they deserve.

Dee Gerrish
Specialist Dental Business Consultant
Email: dee.gerrish@cvag.co.uk
http://uk.linkedin.com/pub/dee-gerrish/38/153/144
A specialist marketer and copywriter, Dee's consultancy ideally complements Rob's work with dentists.
Her strengths lie in working with dentists and their team members to keep action plans moving forward. With her knowledge of what marketing systems and activities pay off for dentists, Dee also provides a marketing service which is proven to minimise spend and grow dental business profits. Her specialisms include:
- Making project plans happen - supporting and empowering dental team members in taking agreed actions
- Dental marketing & PR - planning and implementing the systems which reward dentists with growth and profits
- Systemisation - implementing consistent systems which improve the patient experience and increase the value of the dental practice
Dee says: It's rare to find a dentist who isn't sitting on untapped profit in their practice. The key to getting their hands on this cash is to put the right systems in place. Systems which are proven to deliver results. And do away with the activities that pour money down the drain.

Matthew Rogers FCCA
Senior Client Account Manager
Email: matthew.rogers@cvag.co.uk
http://uk.linkedin.com/pub/matthew-rogers/3b/255/128
A Fellow of the Association of Chartered Certified Accountants, Matthew is Senior Client Account Manager of Clear Vision Accountancy Limited. He has worked with dentists since 2009 when he brought his 15+ years experience of accounts preparation, software set up and training, forecasting and commercial expertise to the sector.
His specialisms include:
- Dental practice accounts - preparing financial statements and timely and accurate financial information
- Software set up and training - working closely with dentists and practice managers to implement new financial software which enhances financial reporting
- Financial forecasting - working with dentists to prepare business plans to predict future cash flows, profitability and aid financial and operational decision making
Matthew says: When dentists have timely and accurate financial information in their hands it becomes clearer which aspects of their businesses are working and which areas require further refinement. It is this visibility that is especially valuable as it drives further efficiencies and an increase in profits.

Rachel Brotheridge CTA
Senior Tax Adviser
Email: rachel.brotheridge@cvag.co.uk
A chartered tax adviser, Rachel is a Director of Clear Vision Accountancy Limited. She has worked with dentists since 2004, when she brought her 20+ years expertise in tax mitigation and specialist tax knowledge to the sector.
Her specialisms include:
- Dental business tax planning and mitigation - working with dentists on an individual basis to predict and minimise tax payments
- Dental business incorporation - conducting individual practice assessments, making individual recommendations and managing the entire incorporation process
- Inland Revenue investigations - supporting and representing dentists who are unlucky enough to be the subject of a tax investigation
Rachel says: Once a dental practice is generating a healthy level of profits, the next major step is to make sure the tax payable on those profits is minimised. Dentists should not be paying a penny more in tax then they need to but we find that many are unfortunately.

Carol Hutt
Client Account Manager
Email: carol.hutt@cvag.co.uk
An expert in Sage accountancy software and training, Carol has helped dentists to set up and run their financial reporting systems since 2002. She focuses on the creation and production of interim management accounts which are tailored to the needs of the individual dental practice. Her specialisms include:
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Sage software set up and training - working closely with dentists and their bookkeepers to hardwire the systems which provide the foundation for great financial reporting
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Interim management accounts - producing accounts designed specifically for individual dental practices
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Interim accounts healthchecks - formal reviews of accounts produced in house by dental practices to confirm their accuracy and to optimise the value of the information they give
Carol says: Once dentists have regular, timely accounts in their hands which tell them what profit they have made per treatment, per associate, and so on, they are in a position to make great, well-informed decisions for their practices. And where there are great decisions... great actions and great results tend to follow!
Sally Hayes FCCA
Client Account Manager
Email: sally.hayes@cvag.co.uk
Diane Aldridge ATT
Tax Senior
Email: diane.aldridge@cvag.co.uk
James Shadwell
Client Account Manager
Email: james.shadwell@cvag.co.uk
Maggie Elms
Payroll Manager
Email: maggie.elms@cvag.co.uk
Sue Walsh MAAT
Financial Controller
Email: sue.walsh@cvag.co.uk
Sara Maxfield
Client Account Assistant
Email: sara.maxfield@cvag.co.uk
Jo Lewendon
PA to Rob Walsh
Email: jo.lewendon@cvag.co.uk
Lucy Chappell
Client Account Manager
Email: lucy.chappell@cvag.co.uk

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